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How to create a successful business blog
Being on a list ensure that you are actually more "listened".
Interactivity is important as well but in terms of using Twitter for brands, reach is more important than interactivity. That's the ugly truth. Brands want the target market to interact with them more than they want to interact with their consumers/clients.
twitter is swarm with chaos in almost every bit of data. it's time for the masses to organize their sh*t for them!