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How to create a successful business blog
As you wrote yourself, people can join social networks while giving almost no information on themselves, while blogging, by it's nature, forces them to share.
Blogging has a much higher entry bar than most social networks.
I agree with you that in order to blog you need to invest time and energy, and also write well. However, you will also find that on the social networks there are people who invest a great deal in their profiles, maintaining daily posts, pics, videos, contacts, favorite links, etc. Therefore these people should not be dismissed as "lower entry" people.
I'm not sure you understand me - bloggers must invest more effort, while people on social networks can do it.
The result is that the chance of encountering a social network page containing meaningful information is lower.
I see networking sites as a jumping boards where one sees some common info about others; like ASL. On the other hand, at blogs, at well meaningful blogs, one can see deep inside the person behind. No?
Here is what I wrote on Social Networking sites:
http://quasifictionalviews.blogspot.com/2007/02/social-networking.html
You are absolutely right.
All I am saying is that those who do invest more effort in the social networks, are all potential candidates for good, lasting friendships and should not be discounted :-)
Very interesting post. As you write, social networks play a vital part in our lives today because human beings by nature are social animals. We enjoy meeting others and establishing our reputation in each of these communities.